On May 31, 2021, the three-child birth policy was officially b2b email list implemented, and the maternal and child industry is expected to usher in explosive growth. With frequent repurchase and high customer unit price, the maternal and infant industry has the advantage of a natural private domain. As a leader in the private domain of maternal and infant, Kidswant has accumulated traffic through APP, stores, e-commerce and other channels in just 6 years. Formed a unique business model. Today, Xiaoka will take everyone to reveal the secrets of Kidking's private domain growth and see what marketing skills can be reused. 1. Case Background Case name: King of Children Case Industry:
A total of nearly 400 large-scale digital b2b email list stores have been opened (data as of the end of 2020) Case label: Shopping guide IP + omni-channel private domain operation + member operation Reusable industry: offline chain stores with heavy service 2. Private domain operation strategy Let’s first look at a set of data: At present, Kidswant has opened more than 400 mother and baby stores in 170 cities across the country, and the number of members is as high as 4,200W. What is even more incredible is that the income brought by members accounts for 98% of the total income of mother and baby products. %! In addition,
Kidswant's offline business model is based on the "big store", and offers baby swimming, early education, English training, children's photography, postpartum recovery, activities for pregnant mothers, etc. Customers can experience the whole process in one-stop shopping at the store attentive service. The online operation of Kidswant mainly focuses on APP mall, WeChat mini-program, e-commerce flagship store and enterprise WeChat. The following small card will take you to disassemble its private domain strategy and gameplay from the four stages of drainage, retention, fission transformation, and repurchase. 3. Multi-channel drainage 1.