The documentary, which rejects the C Level Contact List new conspiracy theories that "emerge on the networks", also appeals to one of them: the one that blames the "villains of Silicon Valley" as responsible for everything. Social media and moral panic The Great Hack (2019), the Netflix documentary on Cambridge Analytica, begins with an interesting statement. David Carroll, associate professor at Parsons School of Design in New York, is sitting in front of a small group of C Level Contact List students and asks: "Who hasn't seen an ad that made them think their microphone is listening in on their conversations?" Then, the awkward laughter of the students is heard. And Carroll states: —It is hard for us to imagine C Level Contact List how it works (...). Ads that seem incredibly accurate make us think they are spying on us, but they are very likely evidence that targeting works and can predict our behavior.
Carroll's answer raises questions that have C Level Contact List not lost their validity. What data do social media platforms store? Are they used only for advertising? Does data extractivism have a limit? What do companies do with all that user information? The documentary also focuses on the Cambridge Analytica scandal, Facebook's privacy problems, fake news and the C Level Contact List consequent "manipulation of people" and takes Brexit and Donald Trump's 2016 presidential campaign as analysis cases. The confirmation of what was happening behind the scenes at Cambridge Analytica is C Level Contact List validated in the voice of Brittany Kaiser, a former employee of the consulting firm who is now repentant.
The narrative thread of the film follows C Level Contact List Brittany as she atones for her sins at the Burning Man festival or in a luxurious hotel somewhere in Thailand. After the success and frenzy, the prodigal daughter returns to acknowledge C Level Contact List her mistakes and try to make amends. However, the documentary takes for granted facts that are worth questioning. Above all, a central one: why is it assumed that people can be manipulated C Level Contact List by a combination of big data , algorithms and behavioral psychology tactics?